Salons for MenThis Father's Day, what will you give the special men in your life? If it were Mother's Day, the answer would be easy -- something to help mom relax and pamper herself. So why can't dads feel comfortable getting the same treatment?
In fact, recent research suggests they do. According to the International SPA Association, 31 percent of all spa-goers are men. In other words, the days of spas and salons being for women only are over -- salons for men are here to stay. And that's good news for students aspiring to a beauty career.
Knowing that salons for men are increasing in popularity isn't enough to boost your beauty career, though. In your training, you'll need to take specific courses on catering to men. Men's skin, hair, nails, and overall physique are different from women's, so it's important to learn separate techniques for your male clientele. Not only that, men respond to different cues and stimuli than women, and if you're looking to attract and retain male clients in your beauty career, you need to be aware of those differences.
Private waiting rooms and facilities are popular features in coed spas, so that both men and women feel completely comfortable and uninhibited in their relaxation. Taking that a step further, salons, spas, and destination spas exclusively for men are popping up across the country. The décor is decidedly masculine, oftentimes resembling an old-time men's club. At spas and salons for men, the bathrobes and tables are bigger and longer, lotions are unscented or they smell more woodsy than flowery, and nail products are matte so men won't leave with glossy fingernails and toenails.
Salons for men don't limit their services to haircuts and shaves, either. Facials designed especially for men help soothe skin and prevent ingrown hairs through exfoliation, enzyme treatments, and botanical masks. Facials, manicures, pedicures, and foot massages are among the most popular treatments at salons for men. Other common treatments include body scrubs, body wraps, love handles wraps, steam showers, and hot and cold stone therapy. Some treatments are truly male-specific, such as back waxing, unibrow shaping, and ear and nose hair trimming.
On the wellness side, many active men opt for deep tissue massage, which promotes recovery of injured and strained muscles and improved overall flexibility. Sports massage also offers targeted bodywork focusing on relieving muscular discomfort due to activity. Neck and shoulder massages are a favorite, as they are relaxing as well as invigorating. Plus, these massages can be done while men are fully clothed, seated in a chair.
Considering the surge of spa services and salons for men, beauty career opportunities are looking better every day.