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The ‘Beauty’ of a Wedding Day

When it comes to weddings, a bride’s dream is that everything will come out perfect, no matter what the cost may be. And when it comes to hair and makeup, the statement also applies. Most brides are willing to spend top dollar for hair and makeup because it is “their day” to be the center of attention.

Beauty Professionals
Those in the beauty profession have a high chance of receiving a large amount of customer traffic this time of year. With wedding season being at its height in June, beauty professionals can begin to market themselves by offering discounted spa days for brides and grooms. This is a win-win situation for the bride and spa company. Another good idea for marketing yourself is to create a website for your business. Brides (along with just about everyone else) turn to the Internet for ideas and perform searches to locate places to have their hair and makeup done.

According to the Bureau of Labor Statistics, the hourly earning potential for beauty professionals ranges from as little as $7.92 to up to and over $18.78 with tips and commission. With additional services being provided to the customer, beauty professionals have the opportunity to increase their cash flow. There is also potential to earn more once you have gained more experience and also if you are licensed to perform these services. Attending beauty school is a very good idea because of the income advancement opportunities that are available to you.

Ideas for Spa and Salon Owners
There is a high amount of revenue to be made by spa and salon owners when offering spa services to brides and their bridal party. Here is a list of what a few spas are charging and the services they are offering to brides, and grooms, as well:

    1. Christie & Co. Salon and Spa (Bayside, NY) offers bridal services such as a trial hair day for $75 and a bridal hair day ranging between $75 and $125.

    2. Elizabeth Arden Red Door Spas (various locations throughout the US) offer bridal spa packages for both the bride and groom. Their packages are for either a full day or half day and run anywhere between $300 and $370. A full day for brides at a Red Door Spa includes a classic 50-minute massage, bikini wax, spa lunch, and much more.

    3. Estee Lauder Spa (Manhasset, NY) also offers packages for both the bride and groom. The special bridal packages are offered from as early as six months before your wedding up until your wedding day. You can find more information about these services on esteelauder.com and can be found under link “The Beautiful Bride.”

A Few Resources
For more information on how other beauty professionals are marketing their services, and also what working as a beauty professional is like, check out these sites:

Occupational Outlook Handbook: www.bls.gov/oco/ocos169.htm
Christie & Co. Salon and Spa: www.christiesalon.com
Elizabeth Arden Red Door Spas: www.reddoorspas.com
Estee Lauder Spas: www.esteelauder/templates/spa

-Priscilla Rodriguez

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2 Responses to “The ‘Beauty’ of a Wedding Day”

  1. Christina O'Brien Says:

    Hi,
    I love the spa information this really comes in handy for incorporating in
    the bridal shower for close friends family etc.

  2. David Says:

    if you need help in marketing please let me know thanks

    David

    Visit me at http://www.medspamarketinggenius.com

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